Throughout its history, the festival's goal has always been to reward originality, quality and creativity in entertainment programming, and to encourage excellence in television and new media. Each year, since the festival began, the Rose d'Or has acquired the best of the year's new entertainment and made it possible for international broadcasters, buyers, producers and press to view it all.

Swisscom Broadcast Services, SRG SSR idée suisse, Schweizer Fernsehen, TV Production Center and the City and Canton of Lucerne are partners of the Rose d'Or.