After graduating with a double master’s degree from the EDHEC business school and from the Sorbonne university, I started my career in pay TV at Canal + in the marketing department. I then joined the data and marketing department of France Télévisions. I now have 15 years of expertise in data and TV marketing. Since 2019, I have been working on the development of France Télévisions’ youth offering (Okoo) and for the past 6 months on the young adult offering (Slash).