NPO is the Dutch public broadcasting organisation that administers public broadcasting services in the Netherlands. Jenny Peeters joined the company in 2008 as a Programming Coordinator for the Video Department. In her role she advises channel management by providing insights about (international) content, trends and target audiences and has therefore become a key contact for other departments e.g. Research, VOD, Sales and Acquisition.
Due to a transition within the Video Department Jenny’s title changed to Advisor Video Programming strategy. In her new role she will be a strategic advisor across the different platforms (lineair/VOD/online), besides coordinating international exchange. In order to stimulate international exchange between public broadcasters, Jenny became a member of the EBU Format Group in 2017.