NPO is the Dutch public broadcasting organisation that administers public broadcasting services in the Netherlands. Jenny Peeters joined the company in 2008 as a Programming Coordinator for the Video Department. In her role she advises channel management by providing insights about (international) content, trends and target audiences and has therefore become a key contact for other departments e.g. Research, VOD, Sales and Acquisition. In order to stimulate international exchange between public broadcasters, Jenny became a member of the EBU Format Group in 2017.