Lucinda’s career in the entertainment industry spans television, film, theatre, video, and publishing. As Creative Director of Novel Entertainment, the company she co-founded in 2001, she writes and produces across a range of media. Novel specialises in the creation and development of successful children’s character brands; core programming includes Horrid Henry, Cinemaniacs and Fimbles and the company has produced over 850 programmes for television, radio and the digital space, with expertise extending into interactive online content, computer games and brand licensing and merchandising. Lucinda’s early career took her to The Children’s Channel, ITV, Universal Pictures and Channel Four. She has been a Vice Chair of the World Summit on Children’s Television, a board member of BAFTA and a founding member of Children’s BAFTA and is currently a board member of the Oxford Technology and Media Network.