Odiri is one of the most well-connected executives in the international entertainment business, having spent the past 25 years running market-leading businesses in the sector. He is a founding partner of global brand C21Media and has been at the forefront of establishing a host of initiatives that connect the content business, including the creation of Content London, The International Drama Summit, Content Nigeria, Content China, Content Canada, and Content LA.
As a creative who understands the requirements of audiences worldwide, he has developed a number of scripts which are now in various stages of development. Odiri is co-founder of Chudor House Productions and Executive Producer on multiple projects, including one with Mad Rabbit and two with Impact X. He is also co-founder of talent agency Chudor MMC, where he represents various Nigerian writers.