As the Head of Program Strategy & Research at the Swiss public broadcaster, SRF, David Angehrn is responsible for the strategic positioning of both the linear and non-linear offerings. Furthermore, David is charged to understand and provide insights about changes in media usage and user behavior, as well as insights about content and target audiences. In his previous position at SRF he led the marketing team and the art directors. Before David returned to Switzerland, he held the position of Senior Vice President of Marketing and Strategic Planning at G4 TV (NBCU) in Los Angeles. He launched his media career at Corus Entertainment in Toronto (Canada) where he was the Director of On Air Promotion.