Karina has an extensive background in creative arts and media production spanning over 20 years. A Fine Art graduate, she began her career as a graphic designer – dipping her toes in all aspects of design and brand creation, across multiple platforms. She is also a qualified Primary school teacher and has further qualifications in Marketing & PR as well as the digital marketing space.
She has worked as a director, producer, and manager of the Young People’s department in TG4- working primarily on studio programmes and marketing campaigns for age groups between 0 -16yrs. She is passionate about the Irish language and engaging younger audiences in where they are at, developing ideas to inspire them to watch and enjoy using the language through fun and entertaining ways.
In her more recent role as creative manager in TG4, she oversaw the brand redesign for Cúla4- making sure that the audience was always at the forefront of the project.
Now, in her recent appointment as channel manager of Cúla4 in early 2022- she will now be responsible for implementing strategic decisions for the youth brand across multiple touchpoints, as well as launching Ireland’s first kids linear channel as gaeilge!