Sabah Wahbe is a seasoned media executive and format specialist in entertainment, active in the industry since 1996. With cross-genre expertise, she has worked on both the broadcaster and production sides, shaping successful formats and guiding high-impact launches.
She held key roles including Director of Development & Formats at ITV Germany and Deputy Head of Development at VOX, where she oversaw the launch of numerous adaptations and long-running hits such as Come Dine with Me and 4 Weddings. As an Executive Producer, Wahbe is a proven leader in celebrity reality and factual entertainment—most notably spending seven years as Executive Producer of I’m a Celebrity… Get Me Out of Here! in Germany or producing the celebrity reality with Harald Gloeoeckler.. alongside a range of prime-time shows and factual entertainment formats.
For the past seven years, Wahbe has served as Head of Development at WDR, where she drives cross-media format innovation and spearheads genre-bridging special projects—bringing journalism and entertainment together (e.g., die100) and advancing public-service reality (e.g., Vibes – Find Your Fire). Globally connected and dedicated to supporting emerging creative talent. She is deeply networked across ARD with distinctive market insight, serves on the EBU Formats Expert Group, and is known for solving complex challenges through creative thinking, rigorous input, and a strong will to deliver. She also champions creative and entertaining female-led content and a greater visibility for diversity.