Sam is Creative Diversity Partner at ITV and is part of the team delivering the Diversity Acceleration Plan. She is involved in delivering ITV’s Disability agenda and also works closely with Producers and the commissioning teams to ensure a diverse and inclusive team are involved for ITV commissions working particularly closely with the teams in Factual Entertainment, Sport, Daytime and the soaps.
Prior to joining ITV, Sam worked for training and consultancy company thinkBIGGER! where she worked on projects such as the Channel 4 Production Training Scheme and on the training programme for the disabled presenters and reporters for the coverage of the London 2012 Paralympic Games.
Sam Chairs BAFTA’s Disability Advisory Group, is a member of their Learning, Inclusion and Talent Committee and is part of BAFTA’s Diversity Steering Group for the Awards. She is part of the British Film Institute’s Disability Advisory Group, is Chair of the Board of Trustees for Graeae Theatre Company, the UK’s leading disabled-led theatre company and in 2021 was listed in the Shaw Trust’s Power 100, the list of the top 100 most influential Disabled people in the UK. She was awarded an MBE for her services to Disabled People in the Queen’s Jubilee Birthday Honours list in June 2022.