Sebastian Burkhardt is a multi-lingual entertainment executive with a global perspective. He has a wide-ranging experience in all aspects of content creation including development, production, acquisitions, financing and international sales across different genres of both scripted and unscripted programming in both TV and digital media.
Burkhardt joined Red Bull in 2020 as head of global commercial and content partnerships for its newly created premium content and studio initiative Red Bull Originals. In this role he has overall responsibility for business, commercial strategy and revenue planning of the business. Externally he leads all commercial and content partnerships with platform, distribution and production partners across TV and Film.
Prior to this role, Burkhardt served as managing director of global content for Keshet International, the international studio and distribution arm of Israel’s Keshet Media Group. In his role he oversaw the creative development, production, funding and acquisition of premium high-end dramas aimed at the global market via partnerships with third-party producers, international channels, OTT and emerging platforms. Burkhardt joined Keshet in April 2015 as head of business development and acquisitions before rising to SVP, digital and acquisitions. Burkhardt was also responsible for launching and running Keshet Digital Studios, the company’s digital focused production label. Previously Burkhardt was senior vice president, international distribution, at global production and distribution powerhouse Banijay Group. In this position he played a key role in its international expansion, leading a team of sales executives and successfully brokering format and finished program deals across Europe, North America, the Middle East, Latin America and Asia. Burkhardt started his career in the advertising industry, as a graduate trainee at Global Advertising and Communications giant Publicis Group.