Iljoong Kim is the Director of the Content Business Hub Division at the Korea Creative Content Agency (KOCCA). With over 25 years of experience in broadcasting, content IP policy, and international marketing, he has advanced the global reach of Korean television and media. Mr. Kim previously served as Director of KOCCA USA in Los Angeles, where he fostered partnerships between Korean and the US entertainment industries. A former award-winning producer, he holds a Ph.D. in Culture Contents and has authored several publications on the evolution of Korean drama and OTT platforms.