Sandra Lehner

Sandra Lehner is a pioneering Digital Executive, currently based in Zurich (Switzerland).
As Senior Content Strategist at legendary creative agency Jung von Matt, she advises clients on their content strategy, in particular social media and video, while also developing formats for platforms such as Facebook Watch and Snapchat, and conducting intensive research into Gen Z and storytelling trends.
Innovative storytelling has always been at the core of Sandra’s career. She landed her first job in TV after being discovered at a ‘Writing for Daily Drama’ course at the Film and TV University in Babelsberg (Germany) and subsequently developed drama series for Germany’s leading daily drama producer UFA Serial Drama.
Sandra has also lived and worked in London (UK) for four years, where she produced a football-travel-show for global YouTube Channel Copa90 and worked as Social Media Producer on some of the UK’s biggest TV brands such as Downton Abbey (NBCU), Sherlock (BBC), Made in Chelsea (Channel 4), and Who wants to be a Millionaire? (Sony).
After having worked in TV in Germany and in Social Media in the UK, she moved to Switzerland to join joiz TV, the first Social TV channel in Europe. As Head of Branded Content, she created and produced branded content across all platforms (TV, Online, Social Media). For her achievements in the Branded Entertainment sector and her innovative thinking, she was recently awarded ‘Thought Leader of the Year’ by the leading Swiss marketing & communication magazine.
Sandra is a frequent speaker at international conferences, such as MIPCOM, judges several web series and interactive TV festivals, including the Emmys, and blogs regularly for industry blogs MIPBLOG and Branded Entertainment Online. She has worked with brands, networks, and digital outlets on storytelling and brand integrations.

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